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Posted on May 21, 2013 in Blog, News |

Supermarket survey results

Supermarket survey results


The supermarket survey results are in!

First of all, thank you very much to all the community members who took the time to vote. You’ve demonstrated that there is interest in driving the development of our community with this first survey at Shinfield Plan.

As a reminder, the survey was a simple one of two questions where participants were asked to make their first and second choice for a new supermarket in Shinfield from the following:

  • Asda
  • Budgens
  • The Co-operative Food
  • M&S Simply Food
  • Morrisons
  • Sainsbury’s
  • Tesco
  • Waitrose

The results

We received a total of 847 responses.

The first choice result looks like this:

Download (PDF, 90KB)

Here is the full data for the above chart:

Supermarket Votes Share
Asda 28 3%
Budgens 10 1%
The Co-operative Food 88 10%
M&S Simply Food 41 5%
Morrisons 59 7%
Sainsbury’s 95 11%
Tesco 96 11%
Waitrose 430 51%


The second choice looks like this:

Download (PDF, 89KB)

Here is the full data for the above chart:

Supermarket Votes Share
Asda 23 3%
Budgens 17 2%
The Co-operative Food 131 16%
M&S Simply Food 168 20%
Morrisons 89 11%
Sainsbury’s 188 22%
Tesco 82 10%
Waitrose 133 16%


We have provided this data to the University of Reading and the Wokingham Borough Council for their consideration of the community’s wishes and we will post any news on the topic as and when it happens on this site.